Advanced Performance Marketing and Analytics
7.30pm - 9.30pm
The Advanced Performance Marketing and Analytics program is designed for professionals with 2+ years of digital marketing industry experience. Delivered over 40 hours during 3 months, this program goes beyond the basics, equipping you with advanced strategies in performance marketing and analytics, and real-world project experience. You’ll master the full marketing funnel, set actionable KPIs, work with industry tools, and complete a capstone project that allows you to apply your skills and confidently plan, execute, and optimize campaigns that deliver measurable results, all under the guidance of seasoned industry experts.
Learning Outcomes
Advanced Tracking & Tag Management:
Set up Facebook Pixel, Google Ads conversions, and Google Tag Manager to capture accurate and actionable campaign data.
Custom Analytics & Reporting:
Build advanced dashboards and custom reports in Google Analytics 4 and Google Ads to measure performance and make data-driven decisions.
Audience Targeting & Lead Optimization:
Create and segment custom and lookalike audiences, map funnels, and implement strategies to improve lead quality and conversion rates.
Ecommerce & Campaign Automation:
Run high-performing eCommerce campaigns with marketing automation, UI/UX optimization, and AdTech/MarTech tools to scale sales effectively.
Conversion & ROI Optimization:
Apply conversion rate optimization, attribution models, and incrementality testing to maximize campaign ROI and growth.
Who is this program for?
Digital marketing professionals with 2+ years of industry experience looking to enhance their skills in performance-driven strategies, advanced analytics, and real-world campaign management.
E-Commerce Specialists
Data Analysts with a focus on marketing
PPC/SEM Specialists
Product Marketers
SaaS & B2B Marketers
Lead Generation Professionals in Education, Health, Real Estate and Tourism industries
APIDM has partnered with Credly, the global leader in digital credential solutions, to provide you with a digital version of your Advanced Performance Marketing and Analytics Program credential that you can use to showcase what you've accomplished.
Program Outline
Module 01: Foundations of Performance Marketing
Module 02: Performance Marketing Strategic Planning
Module 03: Performance Marketing for Lead Generations
Module 04: Performance Marketing for eCommerce
Module 05: Technical Mastery
Module 06: Analytics & BI
Module 07: Practical Applications
Module 08: Capstone Project
Tools you'll be familiar with
By analyzing data and optimizing campaigns, businesses can achieve significant sales growth. This reinforces the notion that mastering performance marketing equips you with valuable analytical skills that directly translate to improved marketing results.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Frequently Asked Questions
This program is designed for professionals who are already practicing digital marketing. If you're new to the field, we recommend gaining some foundational experience first to ensure you can fully benefit from the advanced content covered in this course.
The program consists of online sessions held twice a week, each lasting 1.5 hours. The total duration of the program is 40 hours.
Yes, the program includes practical applications through real-world case studies and a capstone project, which will also serve as your final assignment. To pass the program, you must score 65% or above on this capstone project, allowing you to apply what you've learned.
To enroll, simply click the "Enroll Now" button on our landing page and follow the registration instructions.
