Dallas is the Head of Product at Pure SEO, leading a team of 22+ digital marketers in SEO, Content, Web Dev, and Social. With a strong background in SEO and PPC advertising since 2008, he holds world-leading certifications from SEO Toolset and Google. Dallas has co-founded a web & mobile app development company in Sri Lanka and is passionate about the synergy between digital media and business. He holds a Bachelor of Arts degree in Film, TV & Media Studies from the University of Auckland and a Diploma in Business from Auckland University of Technology.