Digital Marketing Workshops

Digital Marketing Workshops

Digital Marketing Workshop is an intensive training program concentrated on a specific digital marketing topic. Our Workshops typically run for 6 to 8 hours. Priority is given to deliver hands- on training, rather than discussing conceptual or theoretical ideas.


To educate the participants about the changes happening in the business and marketing world due to the development of digital technologies, what are the digital tools available to enhance business results, what is digital marketing, and why it is so important for any business entity in this age.

To give basic training to participants on how to use advanced digital marketing tools like Google Adwords, Facebook Ads, Content Mining and Planning Tools, Analytics tools and other practical stuff about digital marketing.

  • Digital Media landscape changes worldwide and regionally.
  • How you can use digital marketing to generate business leads.
  • What is Social Media Marketing?
  • What is Search Engine Marketing?
  • Writing a digital marketing plan for your business
  • Things you need to know about creating a website for your business.
  • Pay Per Click (Search Engine Marketing)
  • Setting up Google Adwords campaigns
  • Setting up Social Media profiles for your brand.
  • Facebook ads setting up.
  • Measuring digital media campaigns using Google Analytics.

Amitha Amarasinghe Head of Neo@Ogilvy Sri Lanka

Amitha is a Digital Marketing professional based in Colombo, Sri Lanka having more than 12 years’ experience in eMarketing , eCommerce, Social Media marketing and performance marketing. He is currently the head of a leading Digital Media agency in Sri Lanka, and a visiting lecturer for the subject of Digital Marketing at the University of Sri Jayawardenapura. Amitha obtained his bachelor’s degree in Marketing from the University of Sri Jayawardenapura and obtained a master of Business Administration degree from the Postgraduate Institute of Management of the same university.

Entrepreneurs, Business Owners, Marketing Managers, Brand Managers, Marketing Students, anyone who will actually execute digital marketing activities for a brand or a company. Agencies.

ApidmDigital Marketing Workshops